200 Days before the Summit – Discover the 2024 brand identity 

For the 4th National Black Canadians Summit in the province of Québec, the Michaëlle Jean Foundation is thinking big by collaborating with Montreal’s creative community to develop an ambitious and creative brand identity.  

Accompanied by strategic design agency Sixcinquième and co-founders Ash Phillips and Miro Laflaga, the FMJF chose artist Franco Égalité’s Unreality of time to create a visual universe befitting the 4th edition of the National Black Canadians Summit. 

This illustration is an image of reaching the highest summits of our convictions and values by surpassing ourselves. Its main objective is to encourage the ascent of our ideas.
– Franco Égalité  

At the Michaëlle Jean Foundation, we firmly believe in the power of the arts. With this new brand identity, we hope to attract more than ever before to our collective efforts for justice, recognition and development.  

Discover the 2024 Summit website.